Say goodbye to the Motorola brand. Lenovo is letting it die, which means you won’t see the name on phones anymore.
But the famous “M” icon isn’t going away.
The Chinese PC maker will use “Moto by Lenovo” instead, and add its own blue logo to tie the brands together, according to COO Rick Osterloh.
The Motorola name will still be used internally at Lenovo from a “corporate perspective.”
“We’ll slowly phase out Motorola and focus on Moto,” he said in an interview with CNET
There’s currently a huge line of recognizable Moto products, including smartphones, smartwatches, fitness software and Bluetooth headsets.