TIM Latiful Hussain -Senior Adviser to the Chairman, Bashundhara Group

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Bashundhara City Development Limited is a sister concern of Bashundhara Group. “The mall that has it all” is the concept with which Bashundhara City started its journey.

 

It was opened to the public on 6 August 2004 for the first time. At the beginning, the mall started its journey with only 550 malls. And at present this Bashundhara City with 19 storey high building complex covering an area of 191200 sftcomprising an 8 story podium containing Retail Spaces, Mega Stores, Theme Park, Cinemas and Food Court and a 19 storey Corporate Office of Bashundhara Group over 2 storey Health Club and Swimming Pool. Those who come here in the There is arrangement for every facilities whether it is about neat and cleanliness, hygienic rest room or space for diaper changing or breast feeding placefor our customers who come here for shopping or roaming. There are arrangement mosques for prayers too. 100% safety is ensured here. To make the Eid festival more interesting every year raffle draw is organized. This raffle really attaches extra dose of fun for the visitors and shoppers here. Those who will shop here will get a coupon. They have the scope to win all the prices that are announced for the final raffle day. But, sometimes earlier we experienced that most of the shoppers are not putting their coupon at the particular place. For this reason sometimes it happened that first, second or third price were kept as unclaimed.  To solve this dilemma, from this year we have started providing scratch card for our customers. With every shopping that worth Bdt 5000, customers will receive a scratch card for the raffle draw. The complex has its own parking system. It has 2 basement parking lots. It is an automated car parking system where total 2500 vehicles can take place at a time. A big amount of shoppers gather here every day , specially before Eid the customers gathering is so much that it becomes hard to move from here and there. These kind of scenario used to happen in Gausia and New Market before. People keep coming here because they feel secure to shop in Bashundhara city. We follow all the regulations given by the government to ensure the safety of the visitor from any kind ofterrorist activity. The authority of   Bashundhara City providing hundred percent security to avoid any unwanted activity of any group or people. The civil engineering design of Bashundhara city was done in such a way that it has the capability to endure a major quake measuring 7.5 on Richter scale. That’s why we believe that visitors are safe here. The mall has ample recreational facilities on offer. There are over 2325 shops, several floors for accommodating office and business centre. The range of products and service is vast and the marketing is aggressive. A multi-screen movie theatre with digital sound system screens both local and international films. For the benefit of shoppers every level is divided into various portions. Level one is comprised with electrical & electronics, readymade garments & watch shop, cosmetics & other products. Readymade garments are available at level 2. All ladies lifestyle products are available at level 3. An unbelievable collection of varieties saree are available at level 4. Level 5 is comprised of jewelry, optics, watch & electronics & dental clinic.

Stationary, books shop, cards & art gallery, photo-studio & perfume world, antique studio, gift shop, cookeries, kitchen appliances, carpets, mats, draperies, computer, shoes & leather items are available at level 6. At level 7, we have shop of country’s most famous brand including Bata, kay- kraft, Ecstasy, Westecs, Apex, menz Club and Deshi- Dosh. Deshi Dosh itself comprised of more 10 huge popular branded products. Thus we have divided and decorated every level in such a way so that customers can easily move and buy their products.

Country’s first Multiplex Cinema Theatre is established at Bashundhara City Shopping Mall. STAR Cineplex now has six fully digital cinema screens with state-of-the-art 3D Projection Technology, Silver Screens, Dolby-Digital/Dolby-ATMOS Sound and stadium seating. With a total capacity of 1,601 seats the theater has large lobby with full concession.

World’s best movie get released here. That is not all, the movies get released one day earlier than Hollywood release date. This is undoubtedly a matter of joy for both of us and the movies lovers that world’s popular movies that get released in America are getting released here too. Vast food court is another attraction of Bashundhara City Shopping mall. All kind of food lovers love to visit the international food court that has 100 shops.Mexican, Chinese, Italian, English, Indian all types of foods are available here. Among the traditional foods many famous items from old Dhaka are always available here. During Ramadan people come along with their family members for Eid shopping and the food court becomes very crowded then. Especially during Iftar, full food court get over loaded and we manage space for them at level 7. World famous brand’s product are available here including Peter England, Orion, Raymond, JC penny are available there. World’s famous clothing brand and their products are available at Block A, Level 3.Singapore’s popular brand Mustafa Mart is located at the basement of Bashundhara city on 34,000 sft from 2012. Their products are comprised of T Shirts, Toys, Food items, Tennis Shores, Sport goods are available here and the place is always crowded with the customers. At the beginning, other vendors feared that it will reduced their customers but nothing happened like this.

 

The authority of Bashundhara Group are moving forward with many other mega plans and project. Bashundhara group owns four newspapers including KalerKantho, Bangladesh Protidin, online newspaper Bangla News Twenty Four and an English newspaper The Daily Sun. Moreover the group owned a blooming HD satellite TV channel called News 24.

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