Using Facebook for Business Marketing?

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Twenty Tremendous Tips and Tricks You Need To Know

  1. Having Facebook page is not necessary: You can create an ad for a website by selecting the Clicks to Website objective or the Website Conversions objective. Be aware though that Facebook ads not connected with a Facebook page will appear exclusively in the right column, not in the News Feed.
  2. There is lot more to do:Using Facebook for advertising can help you promote a page, app, or even an event! Exercise all your options.
  3. Make an established goals:Choose your main objective before you get started. The Facebook ad type you go with will depend on what you’re trying to achieve. Facebook’s new advertising scheme guides you to recommend ad formats based on your primary goal.
  4. Be sure where to start:Try starting with the Page Likes objective – you’ll build your audience and encourage folks to like your page. More likes make you look popular, which encourages more people to like you in a domino effect – it’s a safer alternative to buying followers on social media.
  5. Use Facebook Offers to capture attention: Create an offer or discount to be redeemed in your brick and mortar store. It’s recommended that you target your first Facebook Offer to just your fans. If it goes over well, then you can widen your net to larger audiences.
  6. Drive downloads for your mobile app: With nearly half of Facebook activity being conducted on mobile devices, Facebook is a clever option for mobile app developers looking to promote their creation.
  7. Use direct call to action: Include a call to action in the body text of your Facebook paid ad to encourage FB users to take your desired action.
  8. Highlight special deals. Facebook paid advertising can be used to call attention to your latest deals and sale events.
  9. Others can help to promote your ads:When you add another administrator to your Facebook ads account, they can stop and edit promotions for your page. To add another admin, go to Ad Manager > Settings > Scroll down to Ad Account Roles > Add a User. The user must either be your friend on Facebook or have their email address be searchable on Facebook. Simply choose their access level and click Add.
  10. Selecting a bidding option:You can choose from a number of different bid setups for controlling Facebook advertising costs. You can bid for clicks, impressions, or your desired objective (e.g., Facebook page likes). If you choose the recommended (and selected by default) option of bidding based on your objective, your bid will automatically be set to help you reach your objective, whereas bidding for clicks or impressions allows for more customization.
  11. You can change your ad campaign? You can edit your campaign’s end date or budget any time after the campaign has started running.  While you can’t change your minimum daily spend limit (it’s set at $50), you can change your daily ad budget, which ultimately is what really controls the cost of Facebook advertising.
  12. Zone in on your ideal audience with interest targetingIn addition to the targeting options mentioned above, Facebook allows for some incredible deep interest targeting. This provides tremendous value, and the interest targeting capabilities alone can justify your use of Facebook advertising.
  13. Try to bring customers in store:Try targeting people who live in your town or local area. Couple this with Facebook Offers to be redeemed in store and see just how much in-store footfall you can get from being social.
  14. Host a Contest! In the past marketers were required to use a third-party application for FB contests, but Facebook recently changed their policy and now allows contests to be hosted directly on Facebook. Hosting a giveaway or contest on Facebook has never been easier!
  15. Upload your mailing list to Facebook:If you’re looking to build upon existing leads, you can add a custom audience and upload your mailing list directly to Facebook, enabling you to target users you have an existing relationship with. Taking advantage of the custom audiences feature often increases ad conversion rates. You can upload a mailing list or connect directly with Mail Chimp. Just click “Create New Audience” in the Audiences section.
  16. Use #Hashtag:It’s anamusing way to seamlessly connect Twitter and Facebook marketing efforts. Hashtags also help categorize your posts by topic, and while the popularity of Facebook hashtags isn’t exactly skyrocketing, you can search hashtag terms to discover fan conversations you may want to participate in.
  17. Photo captions: Asking for users to provide a caption to an exciting or laugh-worthy photo is another smart strategy to drive interaction and engagement.
  18. Share fan-created content: Sharing fan-made content is a great way to bolster a true sense of community among your followers. It shows that you care and makes fans feel valued and appreciated – who doesn’t want that?
  19. Ask questions: Facebook users love to get their voices out and feel heard. Try incorporating questions or surveys into your posts for engagement. Keep the questions simple though – no one feels like filling out the SATs on Facebook.
  20. Use Facebook Insights to measure your success. Insights lets you see your most popular and successful posts in terms of link clicks, shares, and likes. This data is extremely valuable and ignoring it is like ignoring conversion tracking for AdWords – it’s just plain silly! You should be using this data to see what you’re doing right, and then do more of it.

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