The glamorous event of “Sunsilk presents All Things Hair” was held at the Grand Ball Room in Radisson Blu Dhaka Water Garden on the 15th of October, celebrating the relaunch of Sunsilk and the launch of the new online platform All Things Hair (ATH).
Sunsilk is the pioneering hair care brand of Bangladesh. Sunsilk is being relaunched in a brand new avatar – New Outside, Incredible Inside. Each of the four variants of Sunsilk will now be available in a new modern and attractive packaging.
As a brand that has long garnered fame for being the pioneer of all hair communication, Sunsilk brings in the globally recognized Youtube channel, All Things Hair, for the first time in Bangladesh, joining the rest of the world. This engaging digital platform will create the space for renowned vloggers to showcase the latest hair styles and trends online, so that girls can easily access the tutorials and recreate their own style from home. Girls can now find their favorite hairstyles by searching All Things Hair Bangladesh on YouTube and on fb.com/AllthingshairBD.
The gorgeous event was celebrated through a number of audio-visuals telling the story of the journey of the Sunsilk girls and the unveiling of the new packaging of Sunsilk through a spectacular dance show. Celebrity showstoppers – Jahanara Alam, Mehazabien Chowdhury, Nusrat Faria and Jannatul Ferdous Peya graced the occasion with their stunning appearance and breathtaking hairstyles. Tutorial videos by the bloggers were shown. An online competition calling for next generation of bloggers, Sunsilk Be the Next Vlogger, was announced at the event. Top fashion vloggers, celebrities and cultural personalities were present at the event. Persona was the makeover partner for this event.