STAY COOL, An Essential Cosmetic for Summer


STAY COOL, An Essential Cosmetic for Summer
Bangladesh, like other economic sector in the country, cosmetics & toiletries industry is one of the major sectors which contribute to the national economy. International brands play a dominant role in the upper-end market of Bangladesh, where quality ranks above pricing among the factors affecting purchasing decisions. Most local manufacturers are producing lower-priced toiletries and perfumes with their own brands, and focus on the middle-to low price market segments. Many domestic industries, long accustomed to tariff protection, are finding it difficult to adjust with the changed competitive situation resulting from the reduction/removal of tariff and other non-tariff barriers. Moreover, some firms think that the trade liberalization have made them vulnerable to increasing competition with foreign firms. Competition from domestic firms has also increased substantially.
In the old days, when people went to abroad, they were given shopping lists that contained a whole range of toiletries: talcum powder, soaps, shampoos, conditioners, face washes, creams, etc. In those days the local toiletries market was not advanced enough to meet all the demands of the people. But in the last decade things have changed drastically for the toiletries industry in Bangladesh. Now people no longer have to rely on others traveling abroad to get what they want. The basic necessities of everyone are now available. Shampoo, conditioner, face wash, face scrub, cream, lotion, toothpaste, Vaseline, powder, shaving cream, etc., goes, all that are now locally produced and readily available.
Currently local cosmetics and toiletries industry continues to dominate the domestic market gradually with the sector posting a double- digit growth over and a half decades. Presently, the local manufacturers hold around 60 percent share in the domestic cosmetics and toiletries market and compared to only 40 percent in the late nineties. The robust growth over the last 15 years has turned it into one of the vital money spinning areas with an annual turnover of approximately TK150 billion. According to the data of BCTMA showed that the industry has employed 0.5 million people and its annual turnover reached TK 150 billion in 2014 of which local players including national and multinational companies contribute TK90 billion.
However among the cosmetics and toiletries products, talcum powder has a vital role leading this industry’s growth. There are so many local talcum powder along with the multinational brands. Both of the items are categorized according to the purchased ability of two types of people. Local brands for the middle income and lower income people and foreign brands are targeting to the rich people of the country who generally likes to shop from departmental stores or fashion houses.
But Bestin Brands Pvt. Ltd differs from this point of purchasing ability. They introduces STAY COOL Perfumed Talc summer Jasmine for everyone of the society so that people can buy a best quality talcum powder within a affordable price. This is a product of Universal Toiletries locally distributed by Bestin Brands. This amazing talcum powder may bring you a fresh feel within the hard days of summer with the essence of jasmine.


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