Mahboob Hossain Mirdah Director & Ceo RR-IMPERIAL ELECTRICALS LTD.


Please let us know about the origin of your company brief?

Mahboob Hossain Mirdah:RR-Imperial Electricals Ltd. is an ambitious – ISO 9001: 2015 certified joint venture between two groups Imperial Group-Bangladesh and Ram Ratna Group-India, who share a single minded passion for bringing the best to Bangladesh as it grows rapidly to become a force in Asian industry. Incorporated With the objective of manufacturing, processing, marketing, sale and distribution of Copper Enameled wires, Copper stripes (bare and paper covered), bus bars, Low Voltage and HT cables and electrical products. With expertise complementing each other’s strengths, RR-Imperial Electricals Ltd. aims to be a leader on the horizon of Bangladesh’s hugely potential electrical industry. We had started our journey in 2011.

Please let us know about ISO certification? How did you get this prestigious certificate?

Mahboob Hossain Mirdah:ISO is an international body that standardizes how businesses and organizations involved in commerce and industry manage information and processes. ISO 9001 is a set of requirements for quality-management systems and ISO 14001 is for environmental-management systems. Certification in either ISO 9001 or ISO 14001 involves a series of internal audits and ISO audits to ensure that all procedural requirements and documentations are adhered to during every day practices. By these several audits and inspection, we got 9001:2008 & ISO 9001: 2015 certificates. In 2016 we got ISO certification 9001:2015. We got this certification through SGS.SGS is the world’s leading inspection, verification, testing and certification company. ISO9001:2015 positions the new version of the standard as an integral part of an organization’s efforts towards sustainable development and promotes it as a tool for improving overall performance.It encourages more internal and external stakeholder focus as part of the adoption of a risk-based approach to quality management and emphasizes the importance of adopting a Quality Management System (QMS) as a strategic decision for an organization.

How do you maintain brand individuality and who are the brand competitors of you?

Mahboob Hossain Mirdah:Brand individuality which can’t make within one day, it has to be earned by quality and customer satisfaction. We always try to give the best quality products since starting. From the very first of our starting and first time in Bangladesh we are 100% FR (flame retardant)and skin coated cable manufacturer. We are different in packaging also. We are first in Bangladesh cables market that provides special packaging to protect cables from outside pressure or any other damages. There are so many cable manufacturers in the market, some of the big name BRB, BBS, Paradise, SQ, Super sign cables but we didn’t think them as competitors. Only, we provide skin coated 100% FR cables and special packaging. We think we are competing ourselves. We regularly challenges own self to develop tomorrow. We believe ‘Challenge own self, have better tomorrow’

As a leading company of cable manufacturing sector, how much does your company fulfill the national demand?

Mahboob Hossain Mirdah:In our country thewires &cable market is nearly 7000 crore per year. Last year, we cut to share of 1.9% only. Within a short period of time we achieve this. As our factory is growing and our production capacity will be increased. Hope that we will serve more shares on this market in future.

Is there any plan of exporting? What about the possibilities of exporting this sector?

Mahboob Hossain Mirdah:Yes, we have. But first we want to develop and capture the major market share in our country then we will export. RR-Imperial is a joint venture company, our business partner RR Global India export cables and electrical products more than 80 countries. After fulfilling national demand,we have planned to contribute in national economy through export our cables.

What kind of technology do you use to ensure global quality?

Mahboob Hossain Mirdah:We use fully automatic German latest technology process in manufacturing cable, as like other developed countries. We have international and national certification to make our quality global.  We have UL (USA) Certificate, VDE (Germany) certificate and CPRI for national standard. For national standard we have BUET, PWD and BSTI certification. We always try to ensure global quality.

Your future plan with RR-IMPERIAL Electricals Ltd?

Mahboob Hossain Mirdah:We always try to enhance our customer satisfaction by consistently meeting the needs and expectations related to products and service. Ensuring global quality in affordable price is our main policy with a view to ensure customer safety by our three unique specialty and first time in Bangladesh Skin Coated, 100% FR and special packaging. We want to establish in international market that we are ‘proudly made in Bangladesh’.


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