-Pages Business Desk
Bangladesh Brand Forum (BBF):
In recent years, it has become more and more evident that the brand is the most important asset for any organization. It is estimated that one third of the world’s wealth can be accounted for by brands.
Despite its perceived significance in the global corporate world, Bangladeshi companies are yet to fully realize the benefits of the wielding brand power. Most products in Bangladesh are in unbranded and highly price sensitive. In contrast, a brand mindset always focuses on offering more value and not on price only; it is all about standing for something unique in the minds of the consumer. In this light, Bangladesh Brand Forum (BBF) envisions “Transforming Bangladesh through applying Branding Ethos among local corporate”.
With the WTO regime and global economic order reshaping to address the ever dynamic and changing hyper competitive world, only a robust economy can transform a nation like Bangladesh, which to a large extent is driven by local corporate. When these corporations are driven by branding philosophy, 3 major shifts take place:
When these local corporations are driven by branding ethos 3 major shifts take place:
1. Long Term Focus: A long-term focus adds new dimensions (e.g. social responsibility, environmental concern) to the way business is driven
2. Value Creation: Through constant focus on value creation, corporations begin to appreciate creativity, innovation & other intangibles
3. Focus on Delivery: Corporations begin to realize that delivering and often exceeding the promise is more important than the promise itself.
- Shariful Islam
- Syed Ferhat Anwar
- Nazia Andaleeb Preema
The 9th iteration of Best Brand Award, 2017 was held on Saturday, 25th of November 2017 at Le Meridien Dhaka. Bangladesh Brand Forum organized the event.
Brand Forum in partnership with world’s leading brand research company Kantar Millward Brown Bangladesh and in association with The Daily Star recognized top Bangladeshi brands in 35 categories for the year 2017 with the aim to acknowledge the brands that have established themselves to a meaningful height in terms of business value and contribution to consumer life.
Out of the overall top 30 brands, Grameenphone, Horlicks, and Rupchanda Fortified Soyabean Oil bagged the first three positions, respectively. Ispahani Mirzapore Tea, Radhuni Masala, and Super Fresh Fortified Soyabean Oil bagged the first three positions, accordingly and out of the Local Top 10 Brands,
Three special awards were also handed over for Best Newcomer Brand to Pran Frooto, Most Improved Brand to Super Fresh Fortified Soyabean Oil and Most Consistent Brand to Horlicks.
The award giving ceremony started with the welcome speech of Nazia Andaleeb Preema, Visual Artist; Director, BBF & President, Women in Leadership (WIL).
Khandaker Samina Afrin, country manager, Kantar Milward Brown Bangladesh and Tajdin Hassan, head of marketing, The Daily Star spoke on behalf of their respective organisation.
Research Partner Kantar Millward Brown,
Airlines Partner Etihad Airways
Event Partner Le Meridien Dhaka
Knowledge Partner Marketing Society of Bangladesh (MSB)
IT Partner Aamra Technologies Limited
PR Partner Masthead PR
Social Media Partner Webable