FASHION IN ACTION

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Pond’s presents The Lustrous Runway is a calendar of fashion event for the most prominent as well as talented young fashion designers. This platform and the entire idea were introduced in 2010 by Ali Faiyaz Shoumo & Karishma KhanIt is a unique platform that challenges fashion designers to cross the borders of creativity.

Pond’s believes in inspiring women to have a strong point of view while maintaining their femininity. Pond’s along with Infinity strives to give these designers a dream platform to showcase their talent and to take the fashion industry of Bangladesh to a higher echelon.

The 5th Edition of the show this season was held on Friday 28th Nov at Radisson Ballroom. It had 7 renowned and young designers-

Nuzat Nawar was our youngest designer participant who worked with shades of grey with flowy cuts and long dresses. She feels the clothes we wear are an art form for self-expression.

Nova Genuine Swarovski, her main goal was to give the fashion-conscious women in Bangladesh something new and unique. That is why our designer Farzana Nova chose Swarovski Crystal.

Paera participated in this platform for the 3rd consecutive time and she had a collection which was emphasized in Jute and blends of cotton, the designer also introduced a new bag line Kaaruj in the event.

Kimaya has showcased their marvelous designs on the runway, their festive collection outfits in classic black with a splash of eye-catching colorful hues, unique cuts and beautiful design embellishments that made everyone fall in love with the

Studio Omana epitomizes design, class, and style in an affordable and trendy range.

The jewelry experienced on the runway were by Sasha Exclusives- “Sasha Exclusives thrives to introduce the craftsmanship of silversmiths of Bangladesh right here at home and all over the world. Its inspiration for making jewelry has been, and still is, an exciting and intense experience.”

The brand Sarah Karim for Esqué is embellished with decades of experience specializing in detailed zardozi, Kundan work, Gota Patti and embroidery that dates back to the Mughal Era.

“Purvi Doshi”- the label by Purv Doshi is an inspiration, which combines traditional techniques with contemporary designs and even some very modern ensembles.

To enhance more glamour to the show, they had the gorgeous Malaika Arora Khan and Bangladeshi Shishir Al Hassan as the celebrity showstoppers for the event.

Event sponsors were – Title sponsor- Pond’s, powered by- BMW, Co-sponsors- MasterCard, Jet Airways, Gitanjali, Oriental Group, Villa Shanaya, The Orchard Suites, Prive Spa & Salon, Elite Force, Apnar Ticket.

Pond’s as the title sponsor always helps to reinforce this outstanding fashion platform to perfection and success. Pond’s is a beauty brand that delivers beauty transformation through revolutionary product innovations making a real difference to women’s skin and the way they live their lives.

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