Mr Satyam Roychowdhury is the Managing Director of Techno India Group, the largest private-sector education conglomerate in eastern India and one of the largest in the whole country. Techno India Group owns about 100 state-of-the-art campuses with a one lac student base and over 5,000 faculties. Their educational services of the group range from Play Group to PhD. The overseas campuses of Techno India Group are spread across globally – in different parts of the US, in Germany and in various parts of Europe. Obviously the beginning was not so easy. While remembering the start of Techno India, he remembered those days when it starts by setting up a computer training centre with just one computer in a small room. The Pages magazine interviewed this inspirational man who excelled in his respective fields and is sure to leave you feeling motivated and encouraged.
Mr. Satyam Roychowdhury: This journey began three decades ago. My brother and I were adamant to break the stereotype of school pass-outs joining typing classes. I’ve always believed in the saying if you want to bring a change then be that change. So we took a plunge into making that change by setting up a computer training centre with just one computer in a small room. That seed we had sown thirty years ago has grown into what you’re seeing today. The start is always difficult, but for success, you just need to keep your faith firm and work hard incessantly.
The Pages: What are the biggest challenges the Managing Director of a group faces today?
Mr. Satyam Roychowdhury:I think the biggest challenge for the Managing Director of a group is to work as an umbrella. Your mind has to consistently work across all departments. And when you head a company that has ventured into diversified sectors, you face more challenges. Besides education, my company has ventured into all sectors – hospitality, health, entertainment, sports. So I face the challenge of striking a balance every day. I have to concentrate equally on everything.
The Pages: Do you think that the Education industry has become saturated enough already and no more room left for a new player?
Mr. Satyam Roychowdhury: I don’t think so. The education industry is constantly growing, and it can never be saturated. The need for education is one of the basic needs of every individual. Basic needs never inundate. Education is a continuous need, so it can never be saturated. There is always a room if you know how to find it out. If you’re working on the right track, you’ll always find a way to fit in, irrespective of the industry.
The Pages: Tell us about the current education market in India.
Mr. Satyam Roychowdhury: India holds a very noteworthy place in the global education industry. The country has more than 1.4 million schools with over 227 million students enrolled and more than 36,000 higher education institutes. India has one of the largest higher education systems in the world. However, there is still a lot of potential for further development in the education system. Studies reveal that India’s online education market size is expected to touch US$ 40 billion by 2017. According to a report by an RNCOS, titled – ‘Booming Distance Education Market Outlook 2018’ expects the distance education market in India to grow at a compound annual growth rate (CAGR) of around 34% during 2013-14 to 2017-18. Moreover, the aim of the government to raise its current gross enrolment ratio to 30% by 2020 will also boost the growth of distance education in India. The higher education system in India has undergone rapid expansion. Currently, India’s higher education system is the largest in the world enrolling over 70 million students while in less than two decades.
The Pages: Techno India Group is the pioneer education service provider in India, USA and UK. Tell us about the quality of education Techno India Group offers?
Mr. Satyam Roychowdhury: We are the largest private-sector education conglomerate in eastern India and one of the largest in the country. What we began with three decades ago has evolved today into a constellation of knowledge campuses spread across the country. All our colleges are approved by the AICTE and the degrees are awarded by WBUT. The schools are affiliated to CBSE and the model schools to WBCHE. We own about 100 state-of-the-art campuses with a one lac student base and over 5,000 faculties. Our educational services ranging from Play Group to PhD. Overseas campuses of Techno India Group are spread across globally – in different parts of the US, in Germany and in various parts of Europe. Our overseas campus in Canada offers courses in Business, Information Technology, and Project Management along with a variety of other courses to choose from. Constant expansion projects are going on at every level. The quality of education we provide has led us to where we are today, so it speaks for itself.
The Pages: How would you assess Bangladesh as a potential consumer zone for education services?
Mr. Satyam Roychowdhury: Bangladesh has always topped our list of priority amongst neighbouring nations. We are looking forward to Bangladesh as a potential consumer zone for our education services because for admission of foreign students into universities, no additional permissions are needed. We are expecting a good flow of students from Bangladesh to universities under Techno India Group, and are strengthening our connections in Dhaka for the same.
The Pages: What is your opinion about the current education service market development in India?
Mr. Satyam Roychowdhury: Opportunities are ample in the current education service market development in this country. The country should develop its higher education system. Economic growth is leading to a surge in the demand for more engineers, management graduates, computer engineers etc. India’s demographic differentials reveal that India will have a distinct advantage of the younger age group where many new opportunities can be fully optimized during the next few years. To enrol this high number of young population in colleges, the country requires more universities and training institutes.
The Pages: What is the secret behind the success of Techno India Group?
Mr. Satyam Roychowdhury: Our sole success formula is we function as a bridge between the industry and the education sector. We are producing well-skilled and qualified manpower through our advanced courses like B. Tech, MBA, MCA and M. Tech. We are trying to develop technocrats, bureaucrats, entrepreneurs, and scientists of national and international repute. All initiatives are fundamentally adopted to reflect the mission of the group. These have both academic components and corporate components.
The Pages: What would you like to tell the readers about your upcoming plans in 2016?
Mr. Satyam Roychowdhury: My first and foremost vision now is to complete my work at the state level. I am currently aiming at setting up educational institutions in every district and sub-district of the state of West Bengal – the aim being 100 campuses in the next decade. In association with NSDC (National Skill Development Corporation), we would provide skill development courses to underprivileged students in our campuses across the state.
In the national level, Techno India Group has extended to other states and has recently ventured into the Delhi NCR, the prestigious Raffles University being its associate campus. Spread across a striking 76-acre land amidst nature, this is a soon-to-be centre of excellence in the making. Techno India Group will act as an Advisor to Raffles University providing academic excellence services, faculties, and branding, marketing and promotional strategies advises on quality management and engineering. Techno India Global Education Services Pvt. Ltd. will execute the task henceforth for the 2016-17 admission. Next, I must mention about our association with the Templecity Institute of Technology & Engineering (TITE) in Bhubaneswar. Spread across an 18-acre sprawling campus with residential facilities, this is the best engineering college in Bhubaneswar. Our vision is to upgrade it to a deemed university in the next three years. We are also working on setting up our Bhubaneswar campus of Techno India Group Public School (TIGPS).
Amongst our upcoming overseas ventures, we are soon to establish Techno Canada Career College which would provide Diploma and PG Diploma courses. Another project would be Techno USA in New York City which would provide skill courses.
The Pages: Tell us about the importance of online marketing tools in this fast-paced business fraternity. Do you prefer spending time on Facebook?
Mr. Satyam Roychowdhury: This is the digital era, and in this fast-paced business fraternity, your online presence makes the work easier. Internet marketing is important because it aligns with the way your consumers make decisions. In any business, online marketing tools are very important as they help you track the number of visitors to your websites, where they came from, how long they stayed, where they clicked, and to gather consumer feedback through polls, surveys and shared comments. A digital marketing strategy makes your company and its services more visible to potential clientele and strengthens your online value proposition.